Inside Artemis

16 Mar

What's up with Artemis? Don't they know that when you play the America's Cup game you are supposed to be paranoid, secretive, and hostile to media efforts to learn anything about your plans and designs? And that you need lots of security goons to shoo inquisitive, photo-snapping journalists away?

Apparently not. Yesterday they distributed pictures of their new AC72 wing. And now we see that they've also allowed CNN Mainsail's Shirley Robertson behind the scenes for a pretty extensive look at their team and progress. The result is three sweet video reports.

For that, they win the inaugural Mariner "AC Media Award." Because Robertson's reports are a refreshingly open look at an America's Cup team in action. Naturally, they are not sharing the blueprints, but this is good stuff.

One big gamble Artemis is taking: Designer Juan K has a steep learning curve when it comes to the America's Cup and multihulls.

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