Open 60 Insanity: The “Keel Walk”

2 Feb

Alex Thompson may not win many races, but he and his Hugo Boss team are insanely creative and daring when it comes to marketing. I mean, who comes up with the idea that prodcues a picture like this?

I doubt that the keel walk will become a regular feature of canting keel racing programs everywhere. Yes, it is James Bond-cool and may deliver a global marketing bonanza. But pulling it off looks seriously, seriously, hairy (see video after the jump)…

The absolutely key factor in this stunt: trusting the driver and trimmer aboard Hugo Boss. Because they are in charge of deciding whether 8 tons of carbon fiber racing yacht comes down on your head or not.

Dude! We are not worthy…

(via)

Bonus Video: Camper's Mike Pammenter gets intimate with a VO70 keel under race conditions:

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